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This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand.
The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand.
This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management.
This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is.- Diego Molano Vega, Minister of Information Technologies and Communications of Colombia
This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly.- Eli Noam, Professor of Finance and Economics, Columbia Business School
This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank
Broadband Fixed Wireless Access provides a systematic overview of the emerging WiMAX technology, and much of the material is based on the practical experiences of the authors in building new systems. This material will be of significant interest to network architects and developers of broadband fixed wireless access products. With the advent of the IEEE 802.16 standard (has the standard or any part of it been adopted or is likely to be adopted soon?) and next generation equipment, this technology has been growing in interest. The authors discuss applications at microwave frequencies between 2 and 11 GHz that could be attractive options for operators without an existing access infrastructure for reaching end users. This introductory volume demystifies the technology and provides technical exposure to the various system trade-offs. Additionally, the book features the following highlights:
- Detailed modeling of broadband fixed wireless access propagation channel, including new measurements for its time variation
- An extensive overview of the IEEE 802.16 standard
- A tutorial on implementation challenges for WiMAX terminals
- Discussion of the suitability of various multi-antenna techniques
- Elaboration of various techniques, i.e. autodirecting antennas, bridging with WLAN, and multi-hop networking, that can be used to reduce the cost of ownership of a WiMAX network for an operator
The authors cover a wide range of topics, from network deployment to implementation of terminals. Wireless professionals will gain a head start from the information on WiMAX technology. This is a must read book when starting with broadband fixed wireless access.
The NAB Engineering Handbook provides detailed information on virtually every aspect of the broadcast chain, from news gathering, program production and postproduction through master control and distribution links to transmission, antennas, RF propagation, cable and satellite. Hot topics covered include HD Radio, HDTV, 2 GHz broadcast auxiliary services, EAS, workflow, metadata, digital asset management, advanced video and audio compression, audio and video over IP, and Internet broadcasting. A wide range of related topics that engineers and managers need to understand are also covered, including broadcast administration, FCC practices, technical standards, security, safety, disaster planning, facility planning, project management, and engineering management.
They lied to protect their country. He told the truth to save it. A gripping historical thriller from the bestselling author ofFatherland.
An adventure that began at night, in an English country lane beside a red phone box, leads Annie the midwife to her dream job in Southern Africa. She loves this new life and writes to her Australian half-sister of births and elephants, malaria and sunshine. She tells of the children, her new colleagues, her delight at getting an ambulance for her community. Gradually though she realises something is wrong. Mothers and babies are dying when they should not.A plot emerges. Drastic action is required.The problem is solved in Africa. But Annie knows the story began in England and returns home to finish the job. She faces danger and violence. The trail leads via Splendival, a most respectable summer festival back to her own hospital. .
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